Privacy Policy

At Masala Recipe, operated by Veerappa Software Solutions and Services, Amravati, Maharashtra (the "Company", "we", "our", or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you (referred to as the "User", "Purchaser", "Manufacturer", or "you") visit our website masalarecipe.in and use our services.

1. Information We Collect

We collect information that you provide directly to us when you create an account or make a purchase:

• Personal Information: Name, email address, and account password.
• Transaction Information: Records of the formulas you have purchased.

(Note: We do not directly collect or store your credit card or financial details. All payments are securely processed by our payment gateway, Razorpay).

We also automatically collect basic usage data, such as your IP address, browser type, and interactions with our website, to help us improve the platform.

Information We Do NOT Collect (Manufacturing & Commercial Data):
We operate strictly as a digital provider of formulation data. While you may choose to input your own supplier or manufacturing data into our platform for your own convenience, we do not monitor, audit, or process this information for our own use, nor do we collect external data regarding your physical manufacturing operations, lab testing results, food safety compliance (e.g., FSSAI audits), or commercial sales metrics. All real-world manufacturing data, outcomes, and business operations remain entirely outside the scope of our Service and are your sole responsibility.

Children's Data: Our Service is not intended for persons under 18 years of age. We do not knowingly collect personal data from minors. If we become aware that we have collected data from a person under 18, we will promptly delete it.

2. How We Use Your Information

We use the information we collect to:

• Create and manage your account.
• Process your purchases and deliver the digital formulas to your account.
• Send you transactional emails (e.g., invoices, password resets).
• Improve our website, cost calculators, and overall user experience.
• Respond to customer support inquiries.

3. Legal Basis for Processing

In accordance with the Digital Personal Data Protection Act, 2023, we process your data on the following legal bases:

• Name, email, password: Consent (provided at account creation).
• Transaction records: Contractual necessity and legal obligation.
• Usage data and IP address: Legitimate interest (service improvement and security).
• AI prompts and batch data: Consent (provided at feature use).

4. Analytics and Tracking (Google Analytics)

We use Google Analytics to track website traffic, measure user engagement, and understand how visitors interact with our platform (e.g., which formulas are most popular or where users drop off in the checkout process). Google Analytics uses cookies and similar technologies to collect and analyze information about the use of the services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We only share information with trusted third-party service providers who assist us in operating our business:

• Payment Processors: We share necessary transaction details with Razorpay to securely process your payments.
• Analytics Providers: We share usage data with Google Analytics as described above.
• Email Providers: We use Resend (with GoDaddy SMTP as fallback) to send transactional and automated emails.
• Cloud Infrastructure:Your data is stored securely on Vercel's cloud hosting infrastructure.
• AI Formulation Assistant: When using the AI Assistant, the contents of your batch (including ingredients and prompts) are sent to third-party Large Language Model providers via API routing services like OpenRouter. We do not use a fixed model, meaning your prompts may be processed by various models (including but not limited to Mistral, Ollama, ChatGPT, Gemini, Claude, Deepseek, Qwen, Gemma, etc.) depending on availability and routing optimizations. These services do not use your data to train their foundational models, but your inputs are processed on their servers to generate responses.
• Strict Business Confidentiality: We recognize that our formulas are utilized in competitive commercial environments. We fiercely protect the privacy, trade secrets, and business interests of our Purchasers. The identities of our Users, their purchase histories, and their business affiliations are classified as highly confidential. We will never disclose, share, publish, or sell our client lists to competitors, third parties, or use them in public marketing materials without your explicit, written consent.
• Cross-Border Data Transfers: When you use the AI Formulation Assistant, your data (batch details and prompts) may be processed on servers located outside India by third-party LLM providers. We ensure that any such cross-border transfers comply with the Digital Personal Data Protection Act, 2023, and that recipient entities maintain adequate data protection standards.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to keep you logged in securely, remember your preferences, and to power our analytics (Google Analytics). You can instruct your browser to refuse all cookies, but this may prevent you from using some core features of our platform. Essential cookies (such as authentication sessions) are required for the Service to function and do not require opt-in consent. Non-essential analytics cookies (Google Analytics) are subject to your consent preferences, which can be managed via your browser settings.

7. Data Security

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Breach Notification: In the event of a personal data breach that is likely to cause significant harm to you, we will: (a) notify the Data Protection Board of India as required under the Digital Personal Data Protection Act, 2023; and (b) take reasonable steps to inform affected users without unreasonable delay.

8. Data Retention

We retain your personal data for as long as your account is active. Upon account deletion, personal data is permanently and immediately erased from our primary databases. Anonymized analytics data may be retained indefinitely. Transaction records and GST invoices are retained for 7 years as required under Indian tax laws (Income Tax Act, 1961; GST Act, 2017).

9. Your Data Rights & Account Management

In compliance with global data protection regulations (such as GDPR and the DPDP Act), we provide you with full autonomy over your personal information and digital footprint. Within your Account Dashboard (Danger Zone tab), you can instantly exercise the following rights:

• Right to Data Portability (Export): You can download a complete, human-readable archive of your personal profile, custom spices, saved formulas, and historical batch data in JSON format at any time.
• Right to Restriction of Processing (Deactivate): You may temporarily deactivate your account to hide your profile and halt future subscription billing, while safely preserving your historical data for when you choose to return.
• Right to Erasure (Delete): You may permanently and irreversibly delete your account. Doing so will immediately cancel any active subscriptions and execute a permanent wipe (hard delete) of your formulas, batches, AI credits, and profile data from our primary databases.

For security and compliance auditing purposes, we maintain a separate, immutable audit log of the execution of these requests (recording your email and the action taken).

Right to Withdraw Consent: You may withdraw your consent to data processing at any time by deleting your account through the Danger Zone tab in your Account Dashboard. Withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal.

10. Grievance Redressal

In accordance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, you may address any grievances or complaints to:

To, The Grievance Officer
Email: support@masalarecipe.in

We will acknowledge your complaint within 48 working hours (approximately 6 business days, excluding weekends and public holidays) and endeavour to resolve it within 30 days of receipt.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at support@masalarecipe.in.